Richard Oatman, Author at 1st Person Advertising Demo

About Richard Oatman

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So far Richard Oatman has created 2 blog entries.

The Reports of Radio’s Death Have Been Greatly Exaggerated

By Richard Oatman|2018-11-25T02:01:50+00:00November 25th, 2018|Digital Marketing|

Radio has been facing imminent demise since the mid-20th century. Television was supposed to kill radio. It didn't. Color television was supposed to kill radio. It didn't. Cable television was supposed to. It didn't. Cassette [...]

The Ranch Hand Way

By Richard Oatman|2018-11-21T18:27:28+00:00November 21st, 2018|Marketing Philosophy|

In 1964, two men named Mike began broadcasting a country music format on 1070 AM in Wichita, Kansas. The call letters of the station were KFDI. There was a lot that was unremarkable about KFDI. [...]